Facebook and Instagram ads for working readers

Every lead arrives with the answer to one question: will they actually pay?

Most psychic advertising sends you a name and a phone number and wishes you luck. We ask the paying question on the form, before the lead ever reaches you, and it comes through attached to the person.

Leads as they reach the reader Sample, names shortened
Lead What they want Willing to pay Working Arrived
Katherine R. Wants to know if he is coming back Yes Employed 7:12 AM
Thomas P. Career decision, two offers If the price is right Employed 8:04 AM
Alexis W. Left a marriage, wants direction Yes Employed 9:47 AM
Denise M. Curious, no specific question No Not working 11:20 AM
Ramon G. Family situation, wants a reading soon If the price is right Employed 2:33 PM

You get this by text the moment it comes in. Denise still reaches you. You just know before you pick up the phone.

The part nobody says out loud

You are not short on calls. You are short on callers who pay.

A free question is what makes these ads work. It is also exactly what a certain kind of caller is hunting. They ring three readers, collect three free answers, feel satisfied, and book nothing.

We have measured it across a lead database of more than twenty thousand people. Roughly three in ten had already contacted another reader. That is not your advertising failing. That is the offer that gets the phone ringing working precisely as designed, and nobody separating the two groups afterward.

Separating them afterward is the entire job.

How we run it differently

Four things, and the first one does most of the work.

A

The paying question, on the form

Before a lead reaches you, they answer whether they are willing to pay for a reading, whether they are working, and what they actually want to know. All three ride along with the name and number. You triage before you dial instead of finding out four minutes into the call.

B

The cost stated inside the ad

Most advertisers hide the price and hope. We name it in the creative: the first conversation is free, the reading is not. On a real account, at real spend, the ad that said so plainly held a click rate above ten percent. Saying it out loud did not cost the clicks. It cost the wrong clicks.

C

A shopper exclusion list

We maintain a list of people who have submitted to reader advertising repeatedly across accounts, and exclude them from cold campaigns. You stop paying twice for someone who was never going to book the first time.

D

Buyer tracking, in one text

When someone pays you, you text back and say so. Nothing else, no software to learn, no login. On our side that answer goes into the record and into the targeting, so the advertising slowly learns the difference between a form filler and a customer. Facebook cannot see a Zelle payment. This is how we show it.

Recent work

A rebuild for a reader in Florida.

Her advertising had drifted onto a generic form and worn-out creative. We went back through three years of her own account history, found the two ads that had genuinely worked, rebuilt them, and pointed them at a form that asks the paying question. First day of delivery:

$1.36Cost per lead
down from about $2.60
14.5%Click-through rate
up from 5.9%
10 of 12Leads answering yes
or if the price is right

That is one day on a fresh campaign, and first-day numbers can run hot before they settle. We are showing it because it is current and because the qualifier data behind it is real, not because one day proves a trend. On a call we will walk you through the full history including the stretches that did not work.

Ownership

The account is yours. All of it.

You open your own Facebook Business Manager, your own ad account, on your own card. We come in as a partner and run the campaigns. Your leads, your data, your audiences, your history.

If you ever want to stop working with us, you remove our access and everything stays exactly where it is. No holding your account hostage, no rebuilding from zero somewhere else. We will walk you through the setup on the phone. It takes about twenty minutes and you never have to touch it again.

And the honest part

Three things we cannot do for you.

  • 01
    We cannot make a lead wait. Answer within minutes and you convert. Answer the next morning and that person is gone, no matter how well qualified they were. Speed is on your side of the line and it outweighs almost everything on ours.
  • 02
    We cannot close the reading. Advertising gets a person who is willing to pay onto your phone. Whether they pay you depends on how you talk to them.
  • 03
    We cannot promise nobody wastes your time. Filtering moves the ratio. It does not make it perfect, and anyone telling you otherwise is selling you something.

Next step

Call and tell us what your phone looks like right now.

No form to fill out, no calendar link, no pitch deck. Michael answers his own phone. Fifteen minutes and you will know whether this is worth doing.

Management is a flat monthly fee. Advertising spend is separate and stays on your card, never ours.